Aunt Jemima history: Logo changed 6 times, rooted in racial stereotype - Business Insider

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Aunt Jemima's logo has changed 6 times, and its history is rooted in racial stereotypes and slavery — check out how the brand started and evolved over 130 years

The brand's parent companythe brand was ingrained with racist symbolism despite past attempts to update the imagery. The company anticipates new packaging will appear on the shelves later this year and a new name will follow.

Read on to see the history of Aunt Jemima and the changes that happened leading up to this week's announcement.

 

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