Startups backed by Tencent and Alibaba offer pitch deck tips - Business Insider

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Startup founders who successfully raised from giants like Tencent and Alibaba give 7 tips for the perfect pitch deck

, a London firm that specializes in legal advice for smaller startups, told Business Insider the number of venture capitalists participating in early-stage funding rounds for startups dropped by 28% in March.

"Remember great stories are relatable and require both novelty and tension. People are narcissistic and enjoy stories about people like themselves. Fluency is more important than complexity." "For us, telling the story over and over is the best way to refine the deck and make sure the visuals are communicating what you intend..."I've seen pitches which had me at slide 12, then lost me at slide 30," adds SeedLegals' Rose.

"Focusing on the impact you want to have is key for showing investors that you have the right vision and potential to shake up the industry."Rose warns budding entrepreneurs it's "all too easy" to sprinkle your deck with buzzwords and meaningless jargon.

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They should be giving tips on how to make sure you make the most of your funders’ money.

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