Pull Up For Change Founder Sharon Chuter's Mission to Build an Anti-Racist Beauty Industry Is Just Getting Started

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'I'm going to tell my whole damn industry to pull up.'

"I'm going to tell my whole damn industry to pull up."Author:Stephanie SaltzmanPublish date:Jun 25, 2020For the past few years, the beauty industry has been abuzz with talk of 'transparency' when it comes to ingredients and supply chains and 'inclusivity' when it comes to shade ranges.

170+ Black Beauty Editors, Hairstylists, Makeup Artists, Influencers and More You Should Already Be Following For me, it's about coming back in six months' time — I want to see improvements. We can't be standing still, we can't see those numbers go backwards. We want to see it go forward. Even one percent is huge, that's a huge number, especially when you look at big employers like L'Oréal and Estée Lauder. Any percentage point jump that we see might look like a small jump, but it's tangible, it's human beings.

I tried to stand with [Rihanna]. I said, 'Everybody — every damn person in this industry — pull up, everybody in corporate America, pull up.' So that silence has created a lot of awkwardness. Other Black-owned brands were the first to pull up, like 'Let us show you how it's done.' Iman came and shut that thing down.

It's been a very weird silence for me personally, if I'm being honest. I'm a part of the Navy, I'm one of the most aggressive Rihanna fans ever, but at the end of the day I'm fighting for my people in general, and I have to stay honest.I never expected Benefit to pull up and release numbers. I worked there, I know what their diversity looks like — nonexistent. So I never expected them to.

I don't know why that's not the standard and the law. It should be completely illegal; right now it's just unethical, what happens. They pretend it's the person's business, but really, that person is only getting 10 or 20% of that business. That is not that person's business, it should never be declared that person's business.

I think companies who are doing the right thing, naturally, Black talent that's available within organizations are going to start flocking to those companies. And the other companies are going to really have to start doing a lot of work.

 

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UomaBeauty Great article. Thank you to Ms. Chuter and all at Uoma for your dedication to transformation!

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