H&M-backed online secondhand store Sellpy is expanding from its home market of Sweden into Germany in a bid to cash in on sustainability-conscious shoppers.
In a statement, H&M acknowledged the increased interest and demand in resale and said that it was "pleased to be able to offer a new sustainable way of buying and selling fashion."Swedish online secondhand shop Sellpy, which is majority-owned by fashion giant H&M, has launched in Germany in a first step outside its home market as it bets on shoppers trending towards more sustainable consumption.
Sellpy announced in May that it would double its warehouse capacity in Sweden, to near eight million items annually, due to strong demand. Since Sellpy's foundation in 2014, more than 6 million items have been sold through the platform, it said.
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