When pushed further for an explanation on the company that has already closed two rounds of funding from investors for a collective, Whaley went a little deeper, likening his less than 20 person team to artists that "hijack" all formats to tell stories and offer a unique — sometimes warped — point of view.
"Everyone kind of comes at it at a different lens," Whaley said of the way the brand's products are received among the masses. "They create their own take on it and then they go and they discuss that with other people." "It just creates more symbolism for the symbol that we're creating," Whaley explained. "It adds another dimension of meaning behind it."
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