Wells Fargo shaking up marketing; eliminating centralized CMO role - Business Insider

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Wells Fargo is eliminating its CMO role as part of a bigger marketing shakeup across the bank

. The bank reported some 263,000 global employees as of March.

Chief Financial Officer John Shrewsberry had telegraphed job cuts were coming at an industry conference last month with a reference to becoming a more "lean" organization. The planned layoffs come as analysts have needled the bank about reducing costs, which have soared in the wake of cleaning up its sweeping sales-practices scandal. before Scharf took over last year.

"One of the things we heard really clearly from our customers and stakeholders was that 'We want to know what you're going to do for . "We're certainly evolving our culture, transforming many, many of our practices." More broadly, marketing falls under Wells Fargo's public affairs unit, headed up by Bill Daley, who joined the firm last November and had previously worked with Scharf. biographyShe joined the bank in 2005 as executive vice president of consumer lending marketing, and previously served in marketing and other roles at Whirlpool, Charles Schwab, and American Express, according to the biography.

 

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stupidity at its finest👨🏻‍🦳🔦🤝

I suppose he has to promote himself ...get the network moving in advance

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