Other players, like Dish's Sling TV, Philo, or fuboTV, could merge with one another to survive.
Niche services, though small, can be attractive at the right price because they tend to hold onto subscribers and users better than general-audience platforms. "I never want to say never but I think the big players are most focused on the upcoming sports-rights renewals from the leagues," the adviser who spoke anonymously said.Alberto E. Rodriguez/Getty Images for Discovery CommunicationsLess than two years after Discovery acquired Scripps to scale its media operations, the $13 billion media conglomerate could already be considered small potatoes compared to big spuds like AT&T , Disney , Comcast , and Netflix .
"Their streaming strategies aren't necessarily as well accepted by the marketplace as having a super viable path forward," the industry adviser, who spoke anonymously, said. "They're trying and doing all the right things, but it's unclear whether there's a streaming future that's robust as it would be for a Disney Plus model."
"They would be interesting for the content players," Blum at OC&C Strategy Consulting said. "Those companies are going to need help to bolster their capabilities in terms of content.": $2.4 billion as of July 2012, according to PitchBook. The company was in talks in 2018 sell to Gary Barber for $5 billion, but the negotiations failed.
Parrot Analytics, a company that measures demand for content across platforms, is one such company. It measures global audience demand for TV shows based on an array of metrics, like online downloads, streams, and Facebook likes. It can also break down those findings for markets around the world.
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