to help creators track exactly how much money they are making from the platform.
The new metric is called revenue per mille — mille is Latin for 1,000. RPM is calculated by adding up all revenue reported in YouTube Analytics – like Google-placed ads, YouTube Premium, channel memberships, super chat, and super stickers – and dividing by the total views in the time period. Then YouTube multiplies it by 1,000 and subtracts YouTube's 45% cut.
RPM sits beside YouTube's old central monetization metric, CPM, on a creator's analytics dashboard. CPM, which stands for cost per mille, is the cost advertisers pay per 1,000 YouTube ad views. One crucial difference between RPM and CPM — besides being based primarily on video views versus ad views — is that RPM takes into account the 45% cut of revenue that YouTube takes. So RPM is the revenue rate the creator earns. CPM does not take into account YouTube's cut and is a measure of the total ad revenue earned by both the creator and YouTube.
YouTube's revenue pay-outs are not changing with the new metric. In other words, a creator's paycheck isn't going to look different.
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