Wealthy investors' growing demand for sustainability suggests new investment trend

According to the report, investors who implemented ESG equity investment strategies in 2020 beat broader benchmarks. Meanwhile, Morningstar found 70% of sustainable equity funds recorded returns in the top halves of their broad-based peer group in the first three months of the year.Tonomura said that robust performance could indicate ESG companies' superior ability to withstand crises.

"In some ways, ESG scoring has also helped highlight firms who have more robust governance and other business policies to weather disruptions such as the present crisis," he added., JPMorgan said that the pandemic could prove to be a "major turning point for ESG." Its survey of investors with combined assets of more than $13 trillion found that 50% thought Covid-19 could mark a positive move for ESG momentum over the next three years.

Millennials aged 26 to 40 are likely to lead that charge, according to Tonomura, who said young people tend to be "more conscious about sustainability and sustainable consumption."More than two-fifths of HNWIs aged under 40 were drawn to sustainable investments compared with just 16% of those aged over 60, Capgemini's report found. That figure rose to 49% of young UHNWIs.

"It will be important for wealth management firms to keep in mind these unique needs and preferences of millennial investors when designing their ESG offerings for this segment," said Tonomura.. In April, BlackRock launched a Global Impact Fund aimed at investing in businesses dedicated to solving major world problems. It plans to outperform the MSCI All Country World index. Meanwhile, robo-advisors like Betterment also run a range of low-cost, socially responsible investing options.

MakeIt Translation: wealthy investors want out of sustainability investments so retail investors should buy the shit out of those stocks so the wealthy can get out.

MakeIt Rocks are endangered, maybe digging will help...compost

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