07 July 2020 - 13:37Every business knows that innovation is crucial to remain relevant and competitive, and to grow. Organisations that stand out as leaders in their industries, such as the relatively new Uber or well-established Apple, have a common feature of success resting on their ability to disrupt the status quo by anticipating customer needs and wants, and delivering on this effectively.
However, in pursuit of innovative and creative excellence, many companies are too focused on developing ideal solutions for their most demanding customers. A plethora of features and increasing complexity escalates costs and alienates mainstream customers in the process.Costovation: Innovation That Gives Your Customers Exactly What They Want – And Nothing More,
believes there is a balance that can be struck between reducing costs, while still innovating for customers. Reconceptualising and rethinking delivery on customer needs allows for a reduction of costs while delighting customers. Some of the greatest innovations are developed through subtraction or focusing on what matters to create a relevant and simple solution and final product, instead of needless accumulation and complication. conversation where Stephen Wunker will expand on “costovation” and a revolutionary approach to delivering creative, innovative and low-cost offerings that focus on what customers really want … and how you can apply the concept to your business.
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