for virtually the entire enterprise office suite market — this gives the tech giants a considerable advantage over smaller competitors like Zoom and Slack, which only offer standalone enterprise communications platforms.
Google and Microsoft can exercise this advantage by promoting their less dominant services through their already dominant platforms. In concrete terms: If G Suite is suffused with Google Chat integrations available at no additional cost, it doesn't make sense for an enterprise to pay for both Slack and G Suite.
Google will likely take a more gradual approach to rolling out the G Suite integrations due to concerns over both the user experience and antitrust regulation. For enterprises that use G Suite along with competing services like Slack or Zoom, the deeper integrations might come off as more invasive than useful, considering how much real estate they occupy within the revamped user interface.
cj_roi Well, there's always Zoho. Already has more integrations than gsuite.
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