"So many restaurants and small businesses watching right now completely underestimate the power of a $100 [ad] spend on these platforms, but it is game-changing," Vaynerchuk said. "Social media [has] grossly underpriced attention, and the people who are the best practitioners, with little money, get huge ROI ."
Vaynerchuk went on to describe the town hall segment on CNBC as a "meta moment" for Taylor, encouraging Americans watching to screenshot the appearance and tweet it so that Taylor could monetize the interaction in advertisements on social media. "The serendipity of life took over for you," Vaynerchuk told Taylor.
According to the National Bureau of Economic Research, approximately 41% of businesses reported that they were temporarily closed due to thepandemic. Additionally, some economists project that more than 100,000 small businesses have shut permanently since shelter-in-place orders began to take effect around the country in early March. But Vaynerchuk believes that for business owners like Taylor, this is about resetting and being patient.
"Hard work is about to get very popular again," Vaynerchuk said. "I never tell someone how to dictate what they want to do in life, but I always remind people: You're not going to help anybody if you're out of business."Watch the full "Invest in You: Ready. Set. Grow Your Future – A CNBC & Acorns Town Hall Special"
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