Masters Of The Meme: Pizzaslime Is The Madcap Internet Company That Celebs (And VCs) Love

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Pizzaslime sits at the center of an increasingly important nexus point online: the intersection of retail, media and fashion—elements slid together, in Pizzaslime’s case, with impish irreverence. Learn more about the company here: by abebrown716

And what about Erewhon—did they ever hear from the company whose logo they had appropriated? Eventually, yes. “Luckily they were super happy about the fact that we were getting the clothes on these really cool people,” Hwang says.

Pizzaslime is that rare thing that appeals to VCs like Singareddy—a beloved, unconventional brand, one that’s truly asset light with no employees other than the founders—and to celebs like Diplo. The Grammy-winning EDM artist both personally rocks Pizzaslime and has asked the guys to advise on marketing for his music. For a certain crowd of young people and celebrities, Pizzaslime is “up there with like, Gucci,” he says.

He and Hwang began to collaborate on this digital enigma seven years ago after they struck up a friendship through mutual friends in LA’s music-producing scene and fled corporate-ish life working for a company that managed musicians, Tmwrk . “We had a lot of ideas in regard to creative stuff that we wanted to do and not all of them fit with the artists we were working with,” Hwang says.

 

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abebrown716 Certainly, an interesting name, as I wonder which demographic they are catering to with the 'Pizza Slime' title.

abebrown716 What? Pizza slime? ...Slime?

abebrown716 Give a award to the person who thought it out that pizza must be in a square box and a life time award to who first made pizza food

abebrown716 That seems creepy Pizza Slime

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Masters Of The Meme: Pizzaslime Is The Madcap Internet Company That Celebs (And VCs) LoveSuccessful web business could increasingly look like Pizzaslime, a retail-media hybrid built on viral memes and a cult following among the cultural elite.
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