Judging presidential candidates by the company they keep

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.MaddowBlog: Judging presidential candidates by the company they keep

Michael Steel, a former leading aide to Republicans such as House Speaker John Boehner and Jeb Bush, recently raised an observation about the 2020 presidential race that stood out for me.

“People disparage Joe Biden. People question Joe Biden’s judgment. People question Joe Biden’s acuity at this point. But no one hates Joe Biden,”. “And so the 2016 playbook that the president used successfully against Hillary Clinton just doesn’t work.” There are, of course, all kinds of relevant details, and I'd quibble with some of the nuances to Steel's analysis, but in broad strokes, there's something to this. Donald Trump knows there's a big chunk of the American electorate that hates him, and the president hoped that a larger chunk of voters would hate Biden. That was never wise, and it doesn't appear to be working.

And so, Team Trump appears to be adopting a new posture: Americans may not hate Biden, and they may never end up hating Biden, but plenty of voters may be open to hating the Democratic base, progressive activists, and the left's policy goals. It's this thinking that's behind the new Republican ad campaign.

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