CTV spending sees strong growth amid broader revenue decline.A slow return occurred over April and May before spending leveled out in June. Despite this downturn, The Trade Desk reported strong growth in connected TV spending, which confirms an industry trend that will likely continue for the rest of the year.
CTV was, and likely still is, the silver lining for programmatic advertising during the pandemic. The Trade Desk reported a 40% YoY increase in CTV spend in Q2, which outpaced its other omnichannel efforts — 20% for mobile and 15% for audio. Programmatic CTV spending has become a strategic priority for an increasing number of brands during the pandemic, as consumers continue to spend a of their time with streaming services. What's more is that programmatic options enable advertisers to buy targeted CTV ads at scale. This shift has been further propelled by brands operating with reduced marketing budgets.
We expect CTV will be the fastest-growing channel for programmatic ads for the remainder of the year, with plenty of room for growth. We forecast that CTV will be the fastest-growing device segment for both programmatic display and programmatic video ads in the US, although mobile will still make up the majority of such spending in absolute terms.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Canada Canada Latest News, Canada Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Royal Caribbean stock rises 10% after seeing strong 'pent up demand' for summer 2021 - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. 🤞🏽🤞🏽🤞🏽🤞🏽 Time to buy bake stocks. May be pent up demand but they’ll burn through it quickly and then I question how many actual new customers they will find. Everyone saw these ships turn into Covid death traps...
Source: BusinessInsider - 🏆 729. / 51 Read more »
Why this BofA strategist is predicting a strong cyclical and value stocks recovery - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »
If you're unemployed, Business Insider wants to hear from you - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Thank god, it’s only for US
Source: BusinessInsider - 🏆 729. / 51 Read more »
Small business confidence rebounds from all-time low, but Main Street still has a long way to goSmall business confidence rose from an all-time low hit during coronavirus lockdowns, but on Main Street, the revenue, hiring and general business outlook remains mixed: CNBC|SurveyMonkey Q3 Small Business Survey. Just looking at history and I do that everyday. Feels like the summer of 1929. Hang on. We haven't seen nothing yet. They never learn at the top on Wall Street nor the Republican Party. I'm looking for Hooverilles nation wide by the end of the month. It's like a yoyo near its end, When are you CNBC Pandemic Propaganda Puppets going to start reporting on Covid w Full Transparency w Full Context? The market has already figured out what Dr Atlas, Dr Samadi& Alex Berenson already know. Protect Vulnerable. 0-70 & healthy not high risk disease. Wake Up Puppets!
Source: CNBC - 🏆 12. / 72 Read more »
How to start an online business on Amazon, eBay, Etsy, Depop, Poshmark - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »
After an antitrust blowout, it's business as usual for big tech - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. TECH TYRANNY Peter Thiel elaborates on this in his book “From Zero to One”. The point is if your company is a monopoly, you’ll try to show there are more competitors, whereas if your product is a commodity you’ll try to present your company as unique (when it’s not).
Source: BusinessInsider - 🏆 729. / 51 Read more »