How This Commercial Sound And Music Company Is Defying Gender And Racial Discrimination

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Kelly Bayett, cofounder of Barking Owl, a commercial sound and music company, focuses on inclusivity, female empowerment and artful human-centered storytelling. She's committed to cultivating a diverse staff, including 73% women and minorities.

As she transitioned throughout her career at different companies, she felt stifled and had to work twice as hard to be taken seriously as a producer. A defining moment came when she asked for a raise. After being denied, she knew it was time for her to branch out and start a company. She relied on her network to help her secure projects."It [her career] was built on strength and relationships and was a never-ending hustle," Bayett explains.

Ten years later, Bayett and her team pride themselves on promoting individuals within the company. Workers start at client services and then advance to production roles. This model enables growth and ensures that all employees understand all roles and expectations. ... [+] As Bayett continues to transition and expand her company, she focuses on the following essential steps:

Develop a strong network base. Your connections are the ones who will be your advocates and a guiding force to point you in the right direction.

 

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