Walmart and Facebook are taking social commerce cues from China - Business Insider

even more ecommerce elements like native storefronts and product search features. Walmart's potential plans for TikTok would follow a business model that's already proven successful in China.

And Walmart isn't the only one—Facebook's Shop rollout introduced a live shopping element similar to China's Taobao Live. Last Tuesday, Facebook began its of Facebook Shop, a dedicated ecommerce section within the app. But the shopping itself isn't where Facebook could be taking cues from China—it's the integration of shopping with Facebook's existing social features, most notably Facebook and Instagram Live.

The new Live Shopping feature will let businesses go live on either platform and feature products from their Shops, which customers will be able to purchase directly from the video. It's similar to Alibaba's live streaming service, Taobao Live, which has seen incredible growth during the pandemic.

This is the equivalent of a mafioso putting his homes and cars and bank accounts under his wife's name..

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