This may seem well-intentioned, but ad spend during that last week will likely not be as concentrated as it has been during previous presidential elections. Facebook will still allow existing campaigns to run—ads that do not get fact checked,
Recode—and election spending during the fall will likely be more spread out due to increased mail-in voting amid the pandemic., ads trying to reach voters will likely be rolled out soon, rather than during the final weeks of October. So ultimately, Facebook's election plan likely won't affect its bottom line. In January, we projected total digital political ad spend to hit a whopping
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