The changing beauty industry landscape in the time of pandemic - Manila Bulletin

Despite the pandemic, Filipino women are not putting their beauty regimen in the backseat, only that demand shifted to skin care and hair color products instead of make-up.L’Oréal Philippines Country Managing Director Supriya Singh told Business Bulletin said the shift in beauty industry has been induced by the pandemic.

The other growth driver is e-commerce. The company has always been quite progressive with e-commerce and has its own dedicated e-commerce team as they also partnered with the learning online shopping platforms. According to Singh, the Philippines is one of the fastest growing L’Oréal market in ASEAN. She attributed this to the Philippines very expressive beauty culture.

For instance, she mentioned of its biodegradable bags made of cassava instead of the plastic bubble wrap packaging for its e-commerce business. L’Oréal targets to launch this pilot biodegradable project in October this year.

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