Zak and Ray Omar have built a quick-service empire by focusing on high-quality food and top-notch customer service.
What began as culinary experimentation in the back of their father's food truck has since transformed into a growing food portfolio that includes several Dunkin Donuts locations and their own brand, Atomic Wings, of which Zak is the CEO. Meanwhile, Ray enlisted in the Special Forces where he served tours in Iraq and Afghanistan, rose to the rank of captain, and became a civilian consultant to the Army.The Omars remained close throughout, and in 2010 an opportunity to become franchisees with Dunkin' Donuts presented itself.
The Omars knew a lot about the food-service business already, but Zak said being a franchisee for a national brand came with several key advantages.
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