Kohl's Cash is focus of new Kohl's Rewards program - Business Insider

Kohl's is rolling out its new Kohl's Rewards program nationally, the department store announced Tuesday.Members will earn 5% Kohl's Rewards on every purchase. Kohl's Rewards are then converted into Kohl's Cash. The program, which was previously called Yes2You Rewards, will now be called Kohl's Rewards and centered around earning Kohl's Cash.

"We will maximize value for our Kohl's customers nationwide with the launch of Kohl's Rewards by rewarding them with more Kohl's Cash every day," Greg Revelle, Kohl's chief marketing officer, said in aThe program has been in test mode in 13 different markets but is now being rolled out nationally. All 30 million members of Yes2You will automatically be transferred into Kohl's Rewards. Members will earn 5% Kohl's Rewards on every purchase.

All Kohl's shoppers will continue to get $10 for every $50 spent during Kohl's Cash promotional events. In the company's quarterly earnings call in August, CEO Michelle Gass said loyalty was a "critical piece of the value equation" Kohl's offers its customers. "We saw positive results in our pilot and are confident that this new program will further enhance our position as a leader in the industry," Gass said.Get a personalized selection of top stories daily based on your preferences. Sign up now.By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider as well as other partner offers and accept our

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