Apple Watch SE: Price, specs, release date, photos - Business Insider

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Apple just debuted a new, cheaper Apple Watch for the first time ever: the Apple Watch SE, priced starting at $279

The new watch, which starts at $279, will have the same chip as the Apple Watch Series 5 and will have features like sleep-tracking, fall-detection, and family setup, which allows for those without an iPhone to setup and use an Apple Watch.

The Apple Watch SE boasts the same large display as the Series 6, as well as the same accelerometer, gyroscope, compass, and altimeter as the high-end model. It's also swimproof and will come with sleep-tracking, fall-detection, and a new feature called family setup, which allows for those without an iPhone to setup and use an Apple Watch — billed as ideal for parents to provide their children with an Apple Watch as a wrist-worn communications device.

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I’m not a fan. But I love their business strategy

Being cheaper doesn't make it less ugly

So, they're acknowledging that their products are unaffordable except to the elite then?

$279 is cheap. Good.

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