Burger King and Ronald McDonald kiss in a new ad to celebrate Helsinki Pride - Business Insider

Burger King Finland launched a marketing campaign featuring Ronald McDonald and the Burger King kissing.This isn't the first time Burger King has used its rival in adverting campaigns. In 2018, customers could get a Whopper for just $0.01 – if they went within 600 feet of a McDonald's.

Posters and billboard signs throughout Finland featured the Burger King, the chain's mascot, kissing Ronald McDonald. Together, their heads form a heart shape next to the name of the artwork, "Love Conquers All."Burger King launched the campaign as the sponsor of Helsinki Pride Week, which the country pushed back from June to September because of the pandemic.

"Burger King has always stood for equality, love and everyone's right to be just the way they are," Kaisa Kasila, Burger King Finland's brand manager, said in a release. "We thought, what better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald?"In December 2018, Burger King promoted its revamped app by launching a deal where customers could get a Whopper for just $0.01 –.

Though Burger King's chief marketing officer dismissed claims that it targeted the golden arches, in February the burger chain launched advertsto show that it contains no artificial preservatives. Social media users were quick to compare this to the long shelf life of McDonalds' food – a McDonald's hamburger and fries have remained on display in Iceland since its last restaurant in the country closed in 2009, and are still mold-free more than 10 years later.

Which burger got eaten?

Disgusting af

Nah I'm straight

A well executed campaign. Interesting though the campaign has got a way more attention in the US.

Hyyyyyyiiii!!! YÄÄÄÄÄK! 😡😡😡

This is discusting.

Well now that a generation of children are scared for life the ferries can celebrate!

😂😂😂😭😭

Shame

Wow, love really does conquer all!

“Made by the mentally ill”

?

I’d like a Whopper. Hold the sodomy, please.

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