Exclusive: Ruth Porat On Leading Through Crisis And Google’s Latest Moonshot To Rebuild The U.S. Economy—One Small Business At A Time

of over 1,500 businesses conducted by Goldman Sachs. And without additional government funds, 30% say they’ll exhaust their cash reserves by the end of the year. That’s why Porat is leading Google’s latest efforts to help get America’s ravaged small businesses and economy back on track. This while managing one of the world’s largest corporate balance sheets amid the looming threat of anti-trust lawsuits that may hold the fate of the entire tech industry in the balance.

“Small businesses are part of our DNA as a company...Over 21 years ago, Google itself was a small business that started in a two-car garage and our first ads customer was a mail-order lobster business in Maine.” “Small businesses are part of our DNA as a company,” says Porat, sharing the company’s approach to small business for the first time since the pandemic began.

While Porat has broken the glass ceiling time and again, Google has struggled with diversity within its own ranks. As racial tensions reached a boiling point this summer, Googlein June an additional $45 million in loans and $5 million in Google.org grants to assist small businesses, with a focus on Black-owned businesses. The company committed to increase the diversity of its leadership 30% by 2025. “Hopefully this is the moment that changes race relations and really addresses racial inequality.

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