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Exercise apps exhaust market before race starts

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Training platform Zwift is taking advantage of the lockdown fitness frenzy. But the exercise subscription glut may exhaust the market for at-home workout junkies, writes Three_Guineas.

Online fitness training platform Zwift raised $450 million in a series C investment round led by private equity firm KKR, the California-based company said on Sept. 16. This values the firm at over $1 billion.

The app uses three-dimensional technology to help cyclists and runners train. It has over 2.5 million accounts registered in 190 countries, according to the company, and the app has been downloaded over 500,000 times from the Google Play store.

 

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