Vidyard has raised $75 million with a single-page pitch deck. - Business Insider

The single slide focuses on a chart showing the company's accelerating annual recurring revenue rate.

"Every single time we've approached [fundraising] using this strategy, an investor has decided to ultimately write a check or issue a term sheet," Litt told Business Insider in an interview Monday. They had some success attracting customers. But many of their clients wanted something more — a way to put the videos Litt and Galloway had created onto their web sites. At the time, one of the most prominent alternatives for easily embedding a video on a website was to use YouTube. For corporations, though, YouTube had numerous disadvantages.

The company, now offers mobile apps and an extension for Chrome, and its software allows customers to record videos and easily post them on their sites. It also host videos for customers and will help them customize their recordings. And it helps client track and market to people watching the videos, integrating with Salesforce's customer relationship management service.

That pitch has resonated with companies. Vidyard expects to have 10,000 paying customers within the next year, and it's added some 4.7 million individual, free users just since the beginning of March. The company, which has more than 200 employees, is already profitable, Litt said, and is plowing some its profits back into its own marketing efforts.That kind of success has made it easier for the company to raise money through its one-slide presentation, Litt said.

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