Splashforce founder made $700,000 in sales from bot with no training - Business Insider

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Iwan Jeffery is the owner and CEO of Splashforce, one of the more renowned and trusted sneaker bots on the market.

This story is available exclusively to Business Insider subscribers.Sneaker "bots" are software scripts that expedite the checkout process for a purchase online, helping resellers nab hyped pairs that are released in limited quantities., one of the more renowned and trusted sneaker bots on the market.

The 21-year-old is the owner and CEO of Force Software — better known as Splashforce — one of the more popular and trusted sneaker bots in the market. In the sneaker world, "bots" refer to software scripts that expedite the checkout process for a purchase online, helping resellers nab hyped pairs that are released in limited quantities.

"I was dirt poor," Jeffery said. "My family is not from wealth. We were very heavily British working class." After some research, Jeffery created his own product. He then learned more about the programming and software world via a sneaker group on Discord, where he initially sold his product to interested buyers. Over the years, what started as a Python script became a full-fledged product that has earned popularity on the market. But it hasn't always been an easy ride.Jeffery had imposter syndrome

But as a young entrepreneur without a formal programming background, Jeffery experienced imposter syndrome at the start of his venture. But those feelings became muted over time. When people started asking to take his picture at public events, Jeffery knew he had made it.

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