Who would buy Quibi? List of potential acquirers by industry experts - Business Insider

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Who would buy Quibi? Industry experts see a few potential acquirers, but say it's a tough sell.

It's one of a few strategic options that the company, which raised $1.75 billion from investors and secured $150 million in ad commitments ahead of its launch, is said to be considering. It's also exploring raising more money from private investors, or going public through a merger special-purpose acquisition company, according to the report.

With serious issues still plaguing the business, Business Insider asked four experts who might want to buy Quibi and why. , when the companies teased a deal to offer Quibi to the telecom's wireless customers, who get the service free for one year with certain packages. If T-Mobile customers are watching Quibi, the telecom might want to buy the service for its content, hoping to reduce cancellations among its mobile audience in the US by offering exclusive access to the platform.

: A company like Snapchat might be interested in acquiring Quibi to build out its premium-video platform, some experts said, but it wasn't clear that Snapchat would gain anything from Quibi that it couldn't create itself. Private-equity firms also tend to be likely buyers for businesses trying to turn themselves around. But, in Quibi's case, the experts said private-equity firms might be leery because the streaming space is crowded.

 

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