Who is Vanessa Pappas, TikTok acting CEO and ex-YouTube creator lead - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 30 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 15%
  • Publisher: 51%

Canada News News

Canada Canada Latest News,Canada Canada Headlines

Under Vanessa Pappas, TikTok could go from political nightmare to a powerhouse focused on investing in creators

Long before Mayer was named CEO in May 2020, Pappas was already in charge of the day-to-day operations for a significant portion of TikTok's global business. Pappas joined TikTok as its US general manager inwhen the company's stateside operations were just four months old, and only shortly after ByteDance merged it with lip-syncing app Musical.ly.

Pappas has levied much of her focus during her tenure on creators and the platform's relationship with the user community. Her approach has proved successful as TikTok's userbase and popularity in the US has skyrocketed. TikTok has grown into a creator incubator powerhouse, rivaling established communities found on Instagram and YouTube.

Pappas, who grew up in Australia, entered the creator industry when she joined the video production company Next New Networks in 2007 as a director of programming. Networks that made professional-grade videos exclusively for the web

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in CA
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Canada Canada Latest News, Canada Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

An inside look at aerial firefighting of raging West Coast wildfires - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Oracle's TikTok deal earned Trump's approval, but the rollercoaster isn't over yet - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. What did they give him? Remember when it wasn’t the King’s job to approve trade deals among companies, but the FTC’s?
Source: BusinessInsider - 🏆 729. / 51 Read more »

Trump, Beijing hint at Oracle-TikTok deal block amid ownership confusion - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. China better be owning it's own app 😴
Source: BusinessInsider - 🏆 729. / 51 Read more »

Expert says Trump's $5 billion TikTok deal payment appears illegal - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Fake News. 'Trump is jeopardizing the United States' position as the best place in the world to do business, and should think twice about the long-term ramifications of extorting growth businesses, Chinese or otherwise.' Alex Lim IVP
Source: BusinessInsider - 🏆 729. / 51 Read more »

Limited-time offer: Business Insider subscription with Brex card - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Who TF would want a business insider subscription Why don't I get this with my AMEX platinum?
Source: BusinessInsider - 🏆 729. / 51 Read more »