for their ambitious campaign that aims to target Latino voters, who will be the nation’s largest ethnic minority among eligible voters this year at 13.6%, according to the Pew Research Center.
“Throughout our career, we’ve encouraged all the members of the community to make their voices heard as well,” says Los Tigres del Norte’s Jorge Hernández. “If we don’t join forces, we will continue to allow the election of those who don’t support the rights of Latinos.”Sony's non-partisan civic initiative will offer voting-related tools and resources to its employees, artists and songwriters to share across their networks.
“Election Day in the U.S. is right around the corner and we know there are many ways voters can make an impact," said Sony Music Group's newly-hired executive vp, philanthropy and social impact."We are a global company with headquarters in New York City, and we can help empower and mobilize our American artists, songwriters, employees and communities with the information and resources they need to make their voices heard.
UMG's voter education and mobilization campaign kicked off in August with an"hour of action" virtual canvassing event, during which the record company says that its employees reached more than 200,000 people. Organized with UMG's new Task Force for Meaningful Change, the event was held in partnership with the nonprofit When We All Vote, which aims to increase participation in every election by changing the culture around voting.
During the hour-long event, more than 150 U.S. employees, artists and partners engaged in voter education and mobilization activities by reaching out to friends, family and social media followers. UMG has given U.S. employees a paid day off on Election Day .WMG is hosting a virtual speaker series for its U.S. employees that will be moderated byThe first in the series kicks off today with
All music industry initiatives to help get out the vote this election season (updating)
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