The online retail giant announced its new dates for Prime Day a few months after the coronavirus pandemic postponed the online retailer's traditional summer sales event.from Amazon employees revealed that the date would be delayed because of the pandemic. Initially, the company planned to give October 5 as a "placeholder" date for the postponed sales event.
"In the midst of an unprecedented year, we're committed to making this the most successful Prime Day ever for our small businesses and [are] excited for Prime members worldwide to discover new ways to support local entrepreneurs and save big on everything they need and love," Amazon's CEO of Worldwide Consumer Jeff Wilke, said in a statement.
The delayed Prime Day date is just the latest example of retailers getting creative to combat the effects of the pandemic. A growing number of retailers, including Target and Nordstrom, have said that they will shift the timing of their holiday promotions to as early as Halloween to
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