Amazon's latest play for fashion dominance is a personal shopping service for men - Business Insider

This week, it expanded itsAt $4.99 a month, Personal Shopper is an extension of the e-commerce giant's Prime Wardrobe offering, sending shoppers a box of items selected based on their preferences. Like with Prime Wardrobe, Personal Shopper customers can try on items at home before they're charged for what they want to keep.

The men's service includes items from brands like Levi's, Adidas, Scotch & Soda, and Carhartt, as well as Amazon's private labels. Personal Shopper was first launched for women's clothing in July 2019. According to an Amazon spokesperson, "hundreds of thousands" of people have since set up profiles for Personal Shopper. The Amazon spokesperson said that customers have ordered more than one billion fashion items on mobile in the last year. for quite some time. In May, it teamed up with Vogue and the Council of Fashion Designers of America to launch a digital storefront for high-end designer goods.

Personal Shopper is a clear competitor to algorithmic styling services like Stitch Fix and Trunk Club, the latter of which is owned by Nordstrom.for the fourth quarter on September 22. It was a slight recovery from the previous quarter, when sales were hurt by backlogs created by the coronavirus pandemic. Demand for apparel as a whole has suffered as people largely continue to stay home.

The clothes I have bought off Amazon are never well-made.

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