How to write a great letter of introduction to expand your professional network - Business Insider

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How to write a great letter of introduction to expand your professional network (via Monster)

, whether they're a potential employer, a new professional contact, client, or customer; you can also use this type of letter to introduce one of your contacts to another, winning appreciation from both parties .

In order to write an introduction letter that's effective, you'll want to do as much research as possible into the person's background. What does a potential employer's company hold as its core values? What does a new client need from your company? When introducing two people, what do they have common?

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