UnitedHealthcare and Cigna are broadening their Medicare Advantage plans - Business Insider

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Medicare Advantage is a fiercely competitive market segment, and it's fertile for growth as the aging population swells and continues to adopt telehealth

benefits in their plans: UnitedHealthcare is touting $0 copays for telehealth visits, while Cigna is adding no-cost telebehavioral services and virtual physical therapy to its plans.

As of this year, over one-third of Medicare beneficiaries are enrolled in MA plans—and this number is expected to rise to 51% by 2030, of the US population will be over 65, which will deem Medicare a major source of coverage in the US.

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