When Sheri Baker left her communications management job at a Fortune 500 company in 2010, she knew she needed a flexible but sustainable career once she had children.
When picking out jobs, she says to consider value over pay, be upfront about your personal commitments, and pivot your skills and services to fit your life. While this amount is in line with what I've earned in the past, each year I'm able to increase my hourly rate and reduce my hours, earning myself more time with my children and more flexibility as my business grows.
I'd choose a $1,000 job that I can complete any hour of the day and is aligned with my skill set over a $2,000 job that regularly requires meetings and isn't exactly in my wheelhouse. If the opportunity is high-stress or will require you to be tethered to your email 24/7, it may be worth far less on closer reflection.
Instead, by charging a flat rate of $500 to $1,000 per press release, depending on the job requirements and turn-around time, I'm able to provide quality work at a cost that feels like a bargain for something that could generate millions of dollars in future funding for my client. For example, after telling one potential client that I have two little girls at home that might pop into our meeting, he told me that he appreciated the value I brought to his consumer brand because I'm an important part of his target audience — busy millennial moms — and immediately hired me.I love PR, but thinking I can be responsive enough to offer it as a service right now as I navigate Google Classroom for my kindergartener while keeping my three-year-old out of trouble is unrealistic.
Upwork SheriOBaker
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