How PepsiCo scours restaurant menus and tweets for consumer trends - Business Insider

PepsiCo is keeping tabs on consumer preferences by monitoring tweets, restaurant menus, and other online sources with the help of startups like Black Swan, Chief Insights and Analytics Officer Stephan Gans told Business Insider.

"To me, the pandemic has made these tools more useful," Gans said in an interview with Business Insider. "The main reason is that the pandemic has rocked everybody's foundations in life." The approach has led PepsiCo to develop new products and consider areas for expansion during the pandemic. Last week, PepsiCo unveiled a series of new concentrated flavorings from its seltzer brand Bubly that can be added to homemade seltzer from its SodaStream machines. Bubly Drops, in flavors like lime and blackberry, were developed after Gans' team saw customers posting online about frequent use of seltzer makers in lieu of drinking away from home.

PepsiCo likely wouldn't have spotted that trend if it had only used traditional consumer research, which relies on interviewing consumers directly about their preferences, Gans said. While consumers had learned about seaweed, they might not have known enough about it to talk about it in a more formal survey setting.

Canada Canada Latest News, Canada Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Consumers expect spending to bounce back amid the holiday season - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Small Business Point-of-Sale Battle Report from Insider Intelligence - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Uber, Lyft questioned in California appeals court over business model - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. The mass exodus out of the failed state of Californistan is picking up momentum. Judge: Why do you think you’re entitled to slave labor and put unemployment burden on the tax payers? Uber: 🤡
Source: BusinessInsider - 🏆 729. / 51 Read more »