Tranchi, who launched her brand in 2015, noted this year she's seen fewer orders yet more consumers approaching her products as an "investment" in themselves rather than date-night attire. She said her favorite feedback is when customers say they saved up to buy a bodysuit for their birthday or to celebrate a promotion, something their own. Communication with customers is a core pillar of her job, she said, as important as the designs themselves.
"Given everything we've seen in terms of the media and Black consciousness, I felt what I was doing was needed more than ever," she said. "On a luxurious level, why are we being ignored? It was time to address that." "If you're designing a new collection, throwing in bright colors like yellow is a big risk, especially right now, whereas something in black is more likely to sell," Friedman said.It's more expensive to sell directly to consumers these days, the designers shared. However, they said the costs are worth it to develop stronger relationships with customers.
Despite these hurdles, there's ample room for smaller companies to claim market share from overleveraged corporations, the entrepreneurs said. Laskowska's advice for both shoppers and retailers alike is to plan ahead for exorbitant shipping costs and delays. No one should expect independent brands to compete with Amazon's shipping options.
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