The skincare category as a whole has also surged on social media this year,between 2019 and 2020, according to data from the influencer-marketing firm Traackr.
, which allow influencers to earn a commission on sales for products or brands they promote . Lai now earns about $5,000 to $6,000 per month this way, which Business Insider verified through sales documentation provided by Lai. Lai started using affiliate links in May of this year and most of her affiliate link traffic comes through Instagram, she said, despite her TikTok audience being much larger.
Lai was an honest fan of the product and posted organically about it before becoming an affiliate and earning commissions from sales she drove. Then she negotiated a custom sponsorship deal with the brand in which she gave it a discount on her flat rate for sponsored content in exchange for a long-term relationship and a commission element.
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