Inside TikTok star photographer Illumitati's business and portraits - Business Insider

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How a photographer used Instagram DMs to land TikTok star clients and grow a fashion and portrait business

Bruening's photography career first started to take off in 2019 during her senior year of high school when she became a concert photographer and started taking press photos at shows for artists like T-Pain, Zara Larsson, and Oliver Tree.

"I convinced security I was somebody, when I was nobody," she said. "I went around and asked all these creators if I could take a five-minute photoshoot with them, and I wound up getting all their numbers and texting them the photos. I really needed those photos to be decent enough to get their number and connect with them for later stuff."

"I sat in my room and I studied light, I studied retouching, and how a studio functions," she said. "Just researching and doing everything that I could to figure out how fashion photography works."

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