Five strategies small-business owners are using to survive the pandemic

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We've been speaking with small-business owners to learn about the challenges they’re facing during the pandemic. Here are some strategies that have worked for them.

, an LGBTQ-owned and -operated shop near Los Angeles City College in East Hollywood whose mission was to be “a safe space for queer and trans people.”After reopening following the business shutdown in March, customers were slow to return. The first week, the shop was making less than $400 per day; by Week 2, it was less than $200 a day. Meanwhile, the shop continued to fall behind on rent. “It was just like, this doesn’t make any sense.

“Our volume of events has nearly doubled,” Davy said. “It was really fortunate that we were able to respond so quickly because this could have been a huge disaster for us. If we had done nothing and just decided to wait it out, we would be dead.”Around the time that stay-at-home orders were issued this spring, Greg Goetzman, founder of finance and accounting firm the Goetzman Group, projected that as many as half his employees would continue to work remotely even after the pandemic.

The workers embraced the change, he said. “I haven’t seen a drop in work quality. I think there’s a real revolution of thought in seeing the value of people working from home.” As for the future, he predicts that “it’s going to be some blend of working from home and work from the office. We maybe had 20% of our employees working remotely before COVID. It’s closer to 100% now. I think we will end up somewhere in the middle of that.”Your support helps us deliver the news that matters most.

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