How ViacomCBS produced its first TikTok reality show: Next Influencer - Business Insider

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ViacomCBS is betting that pitting aspiring TikTok stars against each other can lead to its next reality TV hit

member Alex Warren, is one of TikTok's biggest stars with over 13 million followers on the app.

One thing that has changed since 1992 is the advent of social media and on-demand viewing, which allow fans to check in on their favorite reality stars at virtually any moment. How the 'Planet Money' TikTok account has become a breakout hit through careful scripting, engaging in the comments, and making a 24-year-old its star

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