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"We don't know exactly what to expect," Marc Rosen, executive vice president and president of Levi Strauss Americas, said to Business Insider. "What we do know is that we are going to be prepared for consumers no matter how they want to shop."This holiday shopping season is set to be unlike any before, serving as a fitting end to a year that has disrupted many industries, including retail.
Rosen was recently tapped to lead a new Digital Enterprise Office for Levi Strauss & Co., working with the company's technology, business, data, and artificial intelligence leaders to set a digital-first agenda for the future. Like Levi's, Gap Inc. has expanded its pickup options, but executives acknowledge that some customers will still want to shop in stores. It has also launched virtual stylist services at Athleta and Intermix.
Strain said that Gap recently launched a doorbell feature, which shoppers can ring to let store associates know they've arrived at the store parking lot. Before the pandemic, the company largely looked at omnichannel services as an alternative to traditional fulfillment.