Boba boom: Malaysian’s plush toy business takes off

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Twenty-three-year-old Chan Tze Hing has sold a total of 3,684 bubble tea plush toys with 80% of the orders coming from the United States alone. FMTNews FMTLifestyle BobaBoom

PETALING JAYA: It’s highly calorific, milky, chewy and loved by many.

Hours upon hours of research later, he settled on dropshipping, a business model that involves product arbitrage from China to Western countries. Refusing to give up, he continued to source for more products online in the hopes of finding something that would sell. The search went on and on until one fine day at the end of April, he found himself staring intently at an adorable, smiley-faced bubble tea plush toy.Even further research showed Chan that only two suppliers were selling plush toys at the time.

“I started marketing the product the day I discovered it. As it was brand new, I knew no one else was selling it, which meant I had a first-mover advantage,” said Chan. Product demand and adorability aside, Chan considers himself a customer and consumer first and understands the importance of transparency – which influenced how successful his business had become.

“The biggest factor which pushed me to start my own business was the concern that my academic results alone were not sufficient to secure the job that I wanted.

 

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