Ossoff is the latest politician to tap into TikTok - Business Insider

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Jon Ossoff is betting that TikTok can boost young voters in Georgia's heated runoff race — and his chances don't look bad

, the Center for Information and Research on Civic Learning and Engagement at the Tisch College of Civic Life at Tufts University. About 58% of the youth vote went to Biden, compared to the 39% that Trump received, according to the data. will be eligible to vote for the first time on January 5, as they turned 18 after the November election.

"Georgia's unprecedented youth turnout in the general election was a result of years of Georgia Democrats' hard work and Jon's relentless focus on turning out young voters. Our digital program's strategy is intended to meet young voters where they are: online," Miryam Lipper, a campaign spokesperson told Business Insider.

Although TikTok has not publicly released data about the demographics of its users, a report in October fromfound it had become the second-most popular social media app for teenagers in the US, behind Snapchat but ahead of Instagram.

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Ossoff could lose to a loaf of bread. The only thing in his favor is his opponent might be worse than a loaf of bread.

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