in the midst of a volatile year for trading and a refocus from consumers on personal finance.
"There are some incredibly smart, talented operators within the fintech space. What I would say from a branding perspective is that it seems to lack a high degree of brand differentiation. Coming in as an outsider, I'm looking at this and going 'Money and finance is one of the most emotive subjects in every American's lives, for better or worse.
Despite not having experience in fintech, he was attracted to Stash because of its mission that's aimed at helping Americans build wealth by making investing easier. He also said the company has the "strongest group of founders I had the privilege of meeting," led by CEO Brandon Krieg and President Ed Robinson.
"We know that we perform exceptionally well with Millenials, younger Americans who are early in their life starting to acquire more responsibility, mature, grow, have families, buy their first homes, buy a bigger car, whatever their needs may be," said Achara. "We're uniquely positioned to be that lifelong financial partner.