How Pantone's Color of the Year impacts consumer products like iPhones - Business Insider

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Pantone's Colors of the Year are intended to reflect 'resilience and hope' for 2021. But the annual decision also has a trickle-down effect on everything from high fashion to iPhones.

Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.The color institute Pantone unveiled its annual Color of the Year this week. For 2021, there are two colors: illuminating, a bright yellow; and ultimate gray, a medium gray shade.

In 2000, for example, the inaugural Color of the Year was cerulean. That led to a famous scene in the 2006 film "The Devil Wears Prada" about how cerulean became popular in high fashion before trickling down to more affordable consumer products. "The selection of two independent colors highlight how different elements come together to express a message of strength and hopefulness that is both enduring and uplifting, conveying the idea that it's not about one color or one person, it's about more than one," Leatrice Eiseman, executive director of the Pantone Color Institute, said in a statement about the colors.

There's an iconic scene in the 2006 film "The Devil Wears Prada" that helps explain the color phenomenon. In the film, Anne Hathaway's character, Andy, quietly scoffs at two similar-looking turquoise belts someone had just described as being "so different."

 

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