These married former Apple execs used lessons learned from Steve Jobs to pivot their small business during Covid

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These married former Apple execs used lessons learned from Steve Jobs to pivot their small business during Covid via CNBCMakeIt

It was Jobs' "passion and conviction" that he could rebuild Apple that inspired Bean to come along for the ride.

"In the long term, our primary goal was to keep our staff employed ... And we might never go back to normal. What is that? So we've got to figure out how we can go through ebbs and flows and figure out how to survive," O'Sullivan says. "What that allowed us to do was to, kind of, slow down and ... really go deep into some things that have paid off this year and that are also going to pay off in the future," he says.

O'Sullivan says the idea came after she heard customers from the business world complain that the new social-distancing guidelines were making it impossible to have in-person business meetings. Despite the advent of video meetings, customers said a missing element was a more relaxed setting where deals could be closed outside of the virtual boardroom.

 

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MakeIt 'Married' is the key word. Because marriage hinders success in many cases. In the words of Nikola Tesla: 'I do not think you can name many great inventions that have been made by married men.'

MakeIt Aren't they trading off apple by saying this?

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