in both Brazil and Mexico are so limited that Nubank has not had to spend a dollar on customer acquisition." That's unlikely to be the case for N26, as it will have to contend with Nubank's powerful brand name and an unfamiliarity with the Brazilian market.
To capture Brazilian customers, N26 should follow its own playbook for entering new markets and implement an aggressive marketing push in the country. N26 has proven it can identify growth opportunities and adapt to new markets, with its core markets outside of Germany including France, Spain, and Italy.
across high-traffic areas like public transit in major US cities. Tailoring similar initiatives to the Brazilian market could help N26 establish a foothold, even in Nubank's shadow.Join other Insider Intelligence clients who receive this Briefing, along with other Banking forecasts, briefings, charts, and research reports to their inboxes each day.
Thats nowhere near as good as an N95 😂
I am a customer of both Nubank and N26 and I can say Nubank is many light years ahead of N26
wow