In 2021, the concepts of fitness and wellness will continue to merge. For The Class, which describes itself as “a cathartic workout that restores balance to body and mind,” that’s always been the case. “The Class has been a lifeline for people this year,” says Brown. “Especially since so many of us have quarantined in our homes and are experiencing and feeling so many things that we’re not exactly sure how to process.
Slowly but surely, this is changing—and the events over the summer have been a major catalyst. After these events, Brown recalls, “We were able to take a hard look at ourselves and the wellness industry as a whole to evaluate how we can create an environment that is more equitable and more inclusive.” As part of a brand refresh, The Class has been revisiting its imagery and marketing materials to make sure everyone feels represented.
Carrie Kerpen is CEO and co-founder of Likeable Media, an award-winning digital agency that achieved Crain’s 6th “Best Place To Work in NYC.” She is the author of WORKCarrie Kerpen is CEO and co-founder of Likeable Media, an award-winning digital agency that achieved Crain’s 6th “Best Place To Work in NYC.” She is the author of WORK IT: Secrets For Success From The Boldest Women In Business and the host of the popular podcast All the Social Ladies.