posted to the company's website on Wednesday, Saputo Inc. Chair and Chief Executive Officer Lino A. Saputo explained the decision to change the brand's name.
“Treating people with respect and without discrimination is one of our basic principles and it is imperative that we continue to uphold this in everything we do," he wrote."Our decision to change the name of Australia’s much-loved cheese reinforces this commitment to build a culture of acceptance, inclusion and respect where everyone feels a sense of belonging.”
The Cheer Cheese brand will retain the same recipe, and the rebranded product will begin to hit Australian supermarket shelves in July. In an Instagram post, the company called Cheer"a cheese for everyone," giving customers a first look at the product's new packaging.
Completely stupid
I find the term cracker offensive.....please remove all references from anything with that term.
Did they rename the founder also?
That is ridiculous
So what it’s dead owner now can’t have a company named after him? Wtf
Ridiculous it's the man's name
The founder of coon cheese name was William Coon.
'C00n cheese'